Brand colours.
The definitive digital colour values for the current WAGAUGUT website. Graphitee and light blue are the brand colours; ice blue and white form the base surfaces. Other colours support text, lines and interaction.
| Colour | HEX · sRGB | RGB | CMYK · % | Use |
|---|---|---|---|---|
| Graphite | #30373B | 48, 55, 59 | 19 / 7 / 0 / 77 | Primary text, WAGAU, buttons, dark surfaces |
| Light blue | #729EB7 | 114, 158, 183 | 38 / 14 / 0 / 28 | GUT in the wordmark, brand accents |
| Ice blue | #E8F0F4 | 232, 240, 244 | 5 / 2 / 0 / 4 | Light section surfaces and contact area |
| White | #FFFFFF | 255, 255, 255 | 0 / 0 / 0 / 0 | Base surface and reversed text |
| Text grey | #59636A | 89, 99, 106 | 16 / 7 / 0 / 58 | Body text |
| Accent blue | #648FA8 | 100, 143, 168 | 40 / 15 / 0 / 34 | Heading accents |
| Dark blue | #365E74 | 54, 94, 116 | 53 / 19 / 0 / 55 | Links and programme selection |
| Blue grey | #50738A | 80, 115, 138 | 42 / 17 / 0 / 46 | Categories and image labels |
| Line blue | #ADC8D8 | 173, 200, 216 | 20 / 7 / 0 / 15 | Accent lines |
| Hover blue | #4B6D80 | 75, 109, 128 | 41 / 15 / 0 / 50 | Interactive emphasis |
HEX and RGB are the exact digital reference values. CMYK values are calculated approximations without a print profile. Print conversion uses the agreed ICC profile and a colour proof. Pantone and RAL colours have not been defined.
Typography and wordmark.
The wordmark uses Georgia Regular (400), uppercase. Letter spacing: −0.053571 em (−1.5 px at 28 px), with no word space between WAGAU and GUT. On light surfaces, WAGAU is graphite and GUT light blue. Size adapts to context. Body text: Arial, sans-serif.
The illustrated logo includes shading and natural green and tree tones. These belong to the illustration and are not additional fixed digital brand colours.
Additional technical colour shades
Existing values for subtle backgrounds, borders and detail text; these are not additional primary brand colours.
| HEX · sRGB | RGB |
|---|---|
#395666 | 57, 86, 102 |
#42677D | 66, 103, 125 |
#465861 | 70, 88, 97 |
#586066 | 88, 96, 102 |
#63879C | 99, 135, 156 |
#A9BDC8 | 169, 189, 200 |
#A9C4D3 | 169, 196, 211 |
#AAB8BF | 170, 184, 191 |
#B9D2DF | 185, 210, 223 |
#CBD9E0 | 203, 217, 224 |
#D7DFE3 | 215, 223, 227 |
#DCE7ED | 220, 231, 237 |
#E2E8EB | 226, 232, 235 |
#E4E8EA | 228, 232, 234 |
#EDF2F4 | 237, 242, 244 |
#EDF3F6 | 237, 243, 246 |
#F1F6F8 | 241, 246, 248 |
#F4F7F8 | 244, 247, 248 |
#F5F7F8 | 245, 247, 248 |